Coca Cola HBC has become the new supplier of soft drinks for the local network of KFC, Pizza Hut and PHD restaurants, replacing rival Pepsi.
In total there are 64 restaurants opperating in Romania under the KFC, Pizza Hut and PHD brands which are owned by American company Yum!. The local business is contolled by Gabriel Popoviciu and Radu Dimofte.
Another change announced by the company is that starting the end of last year, Mark Hilton is the new CEO of the Yum! brands in Romania.
Over the next year the company running the resturants plans to open new KFC drive-thru restaurants, PHD home delivery units.
Yum! Brands, Inc., based in Louisville, Ky., is the world’s largest restaurant company in terms of system units with more than 36,000 restaurants in over 117 countries and territories and more than 1 million associates.