Romanian entertainment and media expected to bounce back in coming years

Newsroom 12/07/2010 | 11:15

The Romanian entertainment and media market will register a 9.1 per cent compounded annual growth rate over the next five years, reaching a market value of USD 3.5 billion in 2014, 60 percent more than the 2009 figure of USD 2.3 billion, according to research by PricewaterhouseCoopers.

PwC’s Global Entertainment and Media Outlook report also anticipates that the local market will be the third fastest growing in Central and Eastern Europe, after Turkey and Russia, and will see higher growth rates than the CEE average (8.3 percent) and double the rate in the EMEA region (Europe, Middle East and Africa) of4.2 percent. The three largest media markets in Central and Eastern Europe in 2014 will be Russia (USD 25.6 billion), followed by Poland (USD 10.9 billion) and Turkey (USD 9.7 billion).

The research found that the most dynamic market segment will be internet access, with spending expected to double by 2014, from USD 810 million in 2009 to USD 1.6 billion. Advertising spending will also see a noticeable growth in Romania, from USD 417 million to USD 747 million in 2014. On a different note, end-consumer spending on entertainment and media, excluding outlay on internet access, will grow at a slow annual compound pace of 1.9 percent, reaching USD 1.15 billion in 2014, up from USD 1.05 billion in 2009.

Following a year of decline in 2009, the global E&M market as a whole is expected to grow by 5 per cent compounded annually for the entire forecast period, reaching USD 1.7 trillion in 2014, up from USD 1.3 trillion in 2009.

Corina Dumitrescu