Romanian companies that have successfully survived the crisis analyzed in local book

PwC Romania has launched today, during a special event hosted by the National Bank of Romania, the business strategy book “Success formulas for the next decade. Companies that have overcome the crisis”, the first such book published in Romania that includes a detailed analysis of the successful strategies of international and local companies from various industries.

The book was written by a team of PwC Romania consultants, lead by Vasile Iuga, Country Managing Partner, PwC Romania and Managing Partner PwC South-Eastern Europe and Dr. Andrej Vizjak, Partner, PwC Romania, Consulting Leader, South-Eastern Europe.

“In the current economic context, where concentration tendencies in all economic sectors are very strong, access to financing is rather costly and difficult and globalization is putting pressure on companies to compete worldwide, this book identifies a series of strategies through which companies can not only survive, but also thrive”, declared Andrej Vizjak.

The central idea of the book is that, based on the degree of internalization and product diversification, successful companies can be divided into four main categories: the local specialist, the regional hero, the international champion and the industry shark, each with specific growth patterns.

“We have tried to define the development stage of several important Romanian business players, based on the framework introduced in the book, to identify the success formulas that can be applied so that these companies emerge as winners of the next economic growth cycle, while some develop into true global actors”, stated Vasile Iuga.