Some of the key bloggers in Romania returned to school as teachers during the “Alternative School” week.
The youngsters had the opportunity to learn from them how to communicate online, to write creatively, to take memorable pictures and to enjoy the sports, as part of a campaign that was rolled out by the restaurant chains KFC, Pizza Hut and Pizza Hut Delivery.
Victor Kapra, the tech blogger, had an interactive course of education in technology. From Andrei Craciun the children learnt how they can express themselves in a creative manner, but also how they can do research on a topic prior to writing. Doru Panaitescu offered them advices about how they can photograph the birds and the animals in the natural habitat, while, at Carmen Albisteanu’s course the participants were able to do sports and develop their team spirit.
„We believe in the education’s power to change lives and we are trying to offer those kids and youngsters the chance to the reach the resources and the opportunities they need,” said Monica Eftimie, chief marketing officer KFC, Pizza Hut and Pizza Hut Delivery Romania.
Golin coordinated the campaign, which involved 36 pupils enrolled in the “I want in the ninth grade” program.
The teams that worked on this campaign:
Client: Claudia Porojan – PR Manager, Monica Eftimie – Chief Marketing Officer, Monica Douglas – Marketing Director, Gabriel Nenciu – Senior Brand Manager, Mariana Dumitrescu – Brand Manager, Cristina Porumbel – Senior Brand Manager, Ana Cucută – Brand Manager, Andreea Boala – Brand Manager.
Agency: Alina Stefan – Manager, Corporate Division, Raluca Stoica – Media Associate, Irina Roncea – Director, Corporate Division, Catalina Soare – Digital Manager, Bianca Stoica – Junior Digital Associate, Raluca Duta – Chief of Bridge.
Romanita Oprea