Romanian advertising market: internet on the rise while TV, radio, cinema and OOH down, Zenith Optimedia says

Investment in advertising on emerging markets continues to grow at a more rapid pace than in developed countries, according to estimations made by Zenith Optimedia regarding the investments made in global advertising.   

 North America is estimated to grow on average by 3.3 percent a year between 2010 and 2013, while Western Europe by 2.8 percent.

 Japan is expected to grow only by 1.1 percent a year on average, after a major plunge this year. However, over the next two years Japan is expected to catch up.

 The evolution of Latin America is expected to be better, with 7.1 percent yearly growth until 2013. Asia Pacific (excluding Japan) will grow by 10.1 percent, while Central and Eastern Europe by 10.4 percent. Thus, this year the Central and Eastern European region is expected to grow by 8.9 percent in 2011 and 11.1 percent in 2012.

 The Romanian advertising market will be in decline this year but a slight growth is expected at the beginning of next year.

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 Internet is the only type of media that will grow in Romania, with a 25 percent surge. 

 The slowdown of the market this year is estimated at 4 percent (expressed in USD), but every media outlet will have a different outlook.

Thus, television will be in line with the 4 percent decrease of the market, while the media suffers consistently a 13 percent decline.

 On the segment of radio, cinema and OOH (out of home), the trend continues to be negative, with 5 percent declines on radio as well as 10 percent decline on cinema and OOH.
Otilia Haraga