Romania wins for the second year in a row the title of Young European Creative during the ADC*E Awards

Ruxandra Drilea, copywriter at Publicis Romania and a graduate of the ADC*RO School, won the title of Young European Creative during the 25^th edition of the ADC*E Awards, with the work “Shop like a Jedi” (client Carrefour).

“I was really happy when I found out, I think it’s amazing that they are more and more opportunities for juniors – special categories in festivals, competitions, creation schools. And, moreover, it’s the second year in a row when Romania wins, let’s make it 3 in a row next year,” said Drilea.

Last year the grand prize went to Ruxandra Papuc (McCann Erickson) for the project “Sunday Grannies” (Vodafone Romania).

In order to encourage the young advertising people, ADC E Awards has two special sections dedicated to them: “European Student of the Year” and “Young European Creative”. “Young European Creative” addresses the professional youngsters that are working in advertising agencies and won awards in local competitions. Following the partnership between ADC Romania and the FIBRA Awards, the agencies and the young creatives could enter in the competition ADC E Awards the winning campaigns in 2016 at FIBRA.

“The ADC School was a successful example, appreciated by everybody, and there are discussions about how we can give it a European dimension, but more about this context when we will make it concrete. The biggest piece of news is Ruxandra Drilea, former school’s student, won the title of Young European Creative of the Year, being the second year in a row when Romania wins this distinction,” said Eugen Suman, executive creative director MullenLowe & president ADC*RO.

The ADC E Awards 2016’s Grand Prix was won by Ogilvy Germany for the campaign “Mein Kampf – Against Racism”, for Gesicht Zeigen. Overall, in the competition there were 702 works from 23 European countries, evaluated by 52 jurors from 19 European countries, and 175 campaigns were awarded. Several Romanian creatives were part of the jury, including Adrian Botan, global executive creative director McCann Bucharest, Catalin Rusu, chief creative partner & CEO Rusu+Bortun, Dan Frinculescu, creative director Publicis Romania and Valentin Suciu, chief creative partner & copywriter Jazz.

Romanita Oprea