Romania comes 50 in world on most “connected” digital countries ranking

Newsroom 12/05/2016 | 10:01

Romania has climbed 3 places to 50 in this year’s GFK ranking regarding the countries that have the most highly connected consumers.

The new GfK Connected Consumer Index takes into account eleven different device types including smartphones and video games consoles.

It allows businesses to compare how connected the individual countries and regions are, in order to spot market opportunities across a range of industries. This includes areas stretching from digital device sales and content consumption to expansion of traditional technology into health and media and beyond.

Romania has moved up compared to 2015

The countries of the CEE are situated in the second half of the top. The highest position is taken by the Czech Republic, followed by Slovenia and Poland. The less connected are Romania, Serbia and Ukraine.

“For developed markets, primarily Western Europe and North America, the growth drivers have already moved to the next wave of consumer connectivity. Wearables are leading the way, together with connected cars – and both these are providing new consumer benefits. Smart home technology is an equally significant opportunity, but expected to be slower and steadier in terms of the consumer adoption curve,” said Kevin Walsh, director of Trends and Forecasting at GfK.

Romanita Oprea

BR Magazine | Latest Issue

Download PDF or read online: October 2022 Issue | Business Review Magazine

The October 2022 issue of Business Review Magazine is now available in digital format, featuring the main cover story titled “Globalworth Successfully Addressing Market Challenges From a Position
Newsroom | 26/10/2022 | 17:53

    You will receive a download link for the latest issue of Business Review Magazine in PDF format, based on the completion of the form below.

    I agree with the Privacy policy of business-review.eu
    I agree with the storage and handling of my data by business-review.eu
    Advertisement Advertisement
    Close ×

    We use cookies for keeping our website reliable and secure, personalising content and ads, providing social media features and to analyse how our website is used.

    Accept & continue