Restaurants market value in Bucharest close to EUR 1.08 bln

The total annual cooked food marked in five of the big cities in Romania (Bucharest, Timișoara, Cluj-Napoca, Brasov, Iasi) is RON 7.24 billion; Bucharest amounts to RON 4.89 billion (EUR 1.08 billion). Out of the overall market, approximately 46 percent is represented by standard restaurants segment, with sitting. 45 percent of Romanians don’t choose offers when they eat at a restaurant, according to Profit.ro.

However over 20 percent of them prefer the combo type of menus ( food + beverage/dessert), according to a study from January made by Hospitality Culture Institute. The typical Romanian dish is the most common option of most of consumers, when choosing the restaurant, but the location is more important than the dishes. Half of the respondents spend around RON 30-50 at a restaurant.

The preferred locations are, as expected, those where the quality and variety of products. Over 52 percent of the clients eat at a restaurant or order food at home due to the lack of time for cooking.
Out of the overall population of over 18 years, 87 percent of Bucharest citizens went at a restaurant or ordered food at home at least once in the last 6 months.

The study was made on a sample of approximately 800 persons in urban area with ages over 18 years in 5 Romanian cities who went at a restaurant in the last 6 months.