Radu Florescu is president of the CEE regional board of The European Association of Communications Agencies

Newsroom 13/10/2011 | 13:29

Radu Florescu (pictured), currently president of The Union of Advertising Agencies (UAPR) and CEO of Centrade Saatchi & Saatchi, has also been appointed president of the regional board of The European Association of Communications Agencies (EACA), which covers countries such as Bulgaria, Croatia, the Czech Republic, Latvia, Lithuania, Poland, Romania, Slovenia and the Czech Republic.

At the same time, Moray MacLennan, CEO M&C Saatchi Worldwide, was elected president of EACA.

EACA is a non-profit organization based in Brussles which represents advertising and media agencies in Europe.

“This position represents a great challenge given the situation that the industry faces in the current economic context ruled by uncertainty. Without a doubt, the communication industry is in full transformation process, this is why it is essential to focus on these changes to cope with the challenges in this context,” said Florescu.

Florescu was elected president of UAPR at the end of last year, being one of the founders of the union.