Raluca Iacob is the new strategy director at Publicis. She started her career in advertising 13 years ago in client service and later moved on to strategy. Iacob has worked on communication strategies for various local and international brands.
During her seven years in strategy, she has led several important pitches at McCann Erickson and Cohn&Jansen in Romania as well as in agencies abroad. In Kazakhstan she coordinated the largest strategy department, developing the strategy for the main commercial bank in the country. She joins a strategy department at Publicis Romania that currently numbers six specialists from various backgrounds, including media and digital.