Profero agency and Orange launch special app for Romania during Euro 2016

Agency Profero has worked with telecom operator Orange to launch My Heartbeats for Football app.

This project is a continuation dedicated to the European Football Championship of the My Heartbeats app for Valentine’s Day, an application that won the biggest award at IAB MIXX Awards festival – Best Digital Mixx 2016, as well as the category Best Interactive Experience in the same event.

„Alongside Profero, we’ve launched a continuation of the My Heartbeats app, dedicated to the football lovers that have the possibility to support in an original manner their favorites at Euro, by sending the sound of their heart and a message on the Orange virtual stadium,” said Flavia Cozma, digital specialist at Orange Romania.

„The success registered by My Heartbeats since its first “heartbeats” has inspired us to rethink the app, this time in the context of a very important event for the football fans. Because we all know how vocal the Romanians are, especially when it comes to football, we wanted that the Romania’s heart would be heard strongly all the way to France and to bring there all the support messages from our fans,” said Ana Maria Ghiurca, client service director at Profero.

The Orange team that worked on this project comprised Flavia Cozma (digital specialist), Mirela Bosoi (head of brand and communication), Crina Tenovici (head of data and B2B communication) and Anca Stancov (head of media).

The Profero team that worked on this campaign included Vasile Alboiu (chief creative officer), Alin Marghidanu (group creative director), Miruna Dumitrescu (copywriter), Anca Masek (art director), Daniel Oprea (3D artist), Valentin Nenu (account director) and Oana Mailat (account manager).

The programming component was provided by Alexandru Hertog, project manager, senior programming, and the media by the agency Initiative: Alina Gruianu (account director, head of unit), Andreea Corbos (senior media planner), Andreea Chiorean (digital media planner) and Cristina Traistaru (media planner).