Procter & Gamble releases 2009 results for Romanian divisions

Procter & Gamble Distribution SRL, which coordinates P&G’s distribution activities in Romania, posted a net turnover of EUR 279,993,511, a gross profit of EUR 7,327,209 and a net profit of EUR 6,337,067. The figures were released by the firm along with those for the other three legal entities it uses to run its activities in the country.

P&G Marketing Romania, which coordinates the firm’s marketing activities for the local market and another seven in the region. This division posted a net turnover of EUR 27,932,457, a gross profit of EUR 2,971,059 and a net profit of EUR 2,459,971.

The company division that produces detergents and bleaches in Timisoara, posted a net turnover of EUR 18,566,104, a gross profit of EUR 2,234,132 and a net profit of EUR 1,785,168.

The FMCG firm’s fourth division, Procter & Gamble Materials Management, supplies raw material for Detergenti SA. It posted a net turnover of EUR 42,388,759, a gross profit of EUR 6,233,106 and a net profit of EUR 5,204,090. According to company officials, these results confirmed the market had reached maturity in the previous year.

The FMCG firm has been active in Romania for 17 years. P&G started its first greenfield investment in Romania – a production unit of shampoo and haircare products in Urlati, Prahova county – at the beginning of February 2009.

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The company had hired 150 people for this production facility by the end of the year. The majority of the production – 90 percent – is exported to markets in the region but also others such as Turkey, Russia and Ukraine.

The brands that P&G sells in Romania are Ariel, Tide, Bonux, Ariel Professional, Ace, Lenor, Mr. Proper, Fairy, Pantene Pro-V, Head & Shoulders, Safeguard, Herbal Essences, Wash&Go, Blend-a-med, Camay, Always, Alldays, Discreet, Naturella, Pampers, Wella (Safira, Wellaton, Wellaflex, Wellaforte, Design), Londa (Londa Color, Londa Trends), Olay, Gillette, Braun, Duracell and Oral-B.

Otilia Haraga