The 9th edition of the PRbeta conference in Timisoara, event dedicated to the creative industries in the west of the country, had as main theme the power of the people of collaborating and changing, together, the manner in which things function both at a regional, as well as a national level.
By Romanita Oprea
Also, during the event, the organizers announced the launch of a communication agency dedicated to the cultural events, as well as an educational project that involves both the academic environment and the private one in shaping the future of the professionals in this field.
During the conference, the organizers – Oltea Zambori and Cristina Putan – announced the launch of an agency dedicated to communication and production of cultural events and of an educational project involving both the academic and the private environment in shaping the future professionals in the field.
The newly announced agency, Blue Moon Agency, is managed by Oltea Zambori, which is handling it from the director chair.
Oltea stated: “I am working, for over a year, to this new branch of services, that I called Blue Moon Agency. As actors in the actual cultural dimension, the understanding of culture and facilitating its communication is part of our responsibility; BMagency is focused on communicating cultural events, but takes care also of the logistic production part”.
The new agency already handles events like Sibiu International Theater Festival, Custom Resita or a part of the hospitality department from Electric Castle. It is also the communication consultant and strategist for events affiliated to TM 2021, like Moving Fireplaces from Prin Banat Association or the festival in : v z b l from Solidart Association, that will have its first edition in September 2019.
PRbeta Agency continues to build educational projects for the future professionals in this sector.
“PRbeta represents education in communication. There are close to 10 years since we work together with students, teachers and representatives of companies in order to shape new generations of professionals. It was only normal to make this relation official. Starting autumn, we are preparing an educational project in which we bring together the academic and private environments in order to offer to young people both up-to-date information in a sector that changes extremely fast and the possibility to apply in real life what they learn. We are starting in Timisoara, but we aim, in maximum two years, to be able to replicate this model in all the big universities all over the country,” declared Cristina Putan, director PRbeta Agency.
Also, starting its 10th edition, scheduled to take place on May 14-15 2020, PRbeta Conference turns into the first PR and communication festival in Romania.
“We wanted a lot to make a major change in our conference’s structure and offer and we realized that all the communities we brought close to us during all these years since PRbeta exists deserve to be celebrated with a great product. We like to find new ways to get close to the people around us and to build together in the benefit of our craft,” added both Cristina Putan & Oltea Zambori, Co-Founders PRbeta.
This year’s edition of the PRbeta was held under the headline „Power of the People”, a generous subject about the people’s power of bringing communities together around ideas and the projects they are coordinating. From social responsibility campaign up to tips & tricks about the new social media networks, the specialists offered complete pieces of information about the campaigns they worked on an the reached objectives.
From the Magic Chair – the solidarity chair on which stood 636 people and up to free discussions about novelties in the communication industry, campaigns with influencers or study cases about changing perceptions and mentalities, the event covered a big part of what we call communication and PR in the digital era.