PIATRAONLINE, one of the most important showrooms and online stores of natural stone, closed 2017 with a turnover of RON 24 million, meaning approximately EUR 5.3 million and starts the new year with plans of business development and brand reputation consolidation.
The facelift of the interior showroom, the launch of an online recruiting integrated company and the special project for the Arhikit are the main objectives announced at the beginning of the year.
“Our goal in 2018 is to use the maturity of PIATRAONLINE brand to grow and protect our dramatic changes that will come. We continue to make development plan, we are making campaigns to capitalize the achievements from the previous years although we are confronting with several issues from the legislative framework and the discussions with the authorities don’t seem to clarify for the moment,” says Mariana Bradescu Constantinescu, managing partner PIATRAONLINE.
In 2018 the focus of PIATRAONLINE is mainly the investments in B2B area as it will represent a field with high growth potential for the natural stone business and will allow the brand growth to other development areas.
In January, PIATRAONLINE showroom enters renovation to maintain the competitiveness between interior and exterior. The trends for 2018 bring novelties in design and architecture area, being the reason for the showroom modernization.
Also in January PIATRAONLINE continues the recruitment process started at the beginning of 2017 and is looking for new colleagues through an online campaign. The plans for 2018 also include the launch of an online broadcast with guests that bring information from this field and related fields such as design, fashion etc.
Last year the company celebrated 10 years on the constructions and design market.