Phoenix Media launches first online ad pitch for outdoor media

Newsroom 27/01/2017 | 11:47

Phoenix Media, the digital outdoor market player, has launched an online pitch for the outdoor advertising space in the outdoor, through the planning programmatic SETI app.

The Real Time Bidding term, borrowed from Programmatic Media, is used for the first time in Romania and integrated in SETI – one of the top of the class measuring and planning instruments in the digital OOH. Therefore, the pitch will take place on January 27, between 10:00 and 17:00, having as objective two campaigns valued at EUR 5,000, with a starting point of EUR 500.

“We’ve succeeded in translating all the characteristics of a pitch, with some changes regarding the time. We are happy to bring this system on the Romanian market and we hope to implement as often as possible this type of pitches. For the first phase of the project we are expecting a number of 10 participating agencies,” said Dio Boaca, general manager at Phoenix Media.

The offer will be configured exclusively by the participating agency, only in the SETI system. Since its launch at the beginning of 2016, SETI helped the developing and the implementing of over 70 digital OOH campaigns.