pastel agency added a new destination for creative campaigns to its portfolio, as it has been chosen to ensure, for the next 2 years, the brand communication of Sun Plaza, the commercial center owned by the real estate investment company SIMMO AG, from Austria. As a result of the pitch the Sun Plaza team decided that, of all the agencies that took part in the process, pastel’s proposals brought the best answers to the brief and a creative approach that transforms the brand’s 7-year-old promise, “A sensational destination”, into a true experience.
Starting from the original and surprising personality of the commercial center, but also from a thorough research, the agency proposed a strategic refresh materialized into a daring and effective concept, while maintaining the brand’s positioning and its relevance for the consumers.
„I was happy to be able to approach this project „by the book”. Sun Plaza were generous with the time, so we could give the necessary attention to every step of the process. Our strategy had the time to go deep and thorough and we, the creative department, could explore at ease. This is how we managed to hone a very relevant and seductive concept. We illustrated it carefully and proved to be convincing,” said Laura Iane, creative director pastel.
This is not the first time pastel and Sun Plaza work together, as they have previously collaborated to develop several punctual events. The agency’s expertise was a key factor in winning the Sun Plaza pitch, a result of more than 11 years of activity and over 5000 projects in the creative industry which materialized into an extensive knowledge of different consumer typologies and a capacity to find strong insights for each campaign. As a creative agency, pastel is looking to put its know-how into „sensational” experiences that will generate a creative communication for the brand and help consolidate its image.
„I must congratulate the pastel team for the integrated strategic vision behind the proposed concepts. When we started the selection process for a new agency we had clearly defined objectives for the future of Sun Plaza’s brand communication. Each proposal we received during the pitch answered the expectations, making the choice a difficult one, but pastel, the selected agency, convinced us with its creative proposals that it can sustain Sun Plaza’s efforts to reach its ambitious targets, proving they can provide a serious mix of fresh creative approaches, with a clear, well-defined strategy,” said Vicentiu Spataru, director of Sun Plaza Commercial Center.
pastel is an integrated communication agency specialized in creating brand experiences. With more than 11 years of activity on the Romanian market and over 5000 developed projects, the agency has a large portfolio of clients from different areas: auto, FMCG, services, industrial, etc., more than 65 percent of them being leading companies in their field. Founded in 2006, the agency has 25 permanent employees, most of them being with the company for over 5 years and having more than 10 years of experience in the field of communication. The agency is currently offering integrated communication services for campaigns that take place in Romania as well as in the region. The agency’s current clients are Akzo Nobel, Beiersdorf, Bonduelle, Colgate-Palmolive Romania & Polonia, Dacia & Renault, Jacobs Douwe Egberts, JTI, kika Romania, Mega Image, Mondelez, Omega Pharma, Royal Canin Romania & Bulgaria, Sensiblu, Societe Generale European Business Services, SUN Plaza, TCC, TenarisSilcotub.