Panasonic opens store in Unirea Shopping Center

Newsroom 27/09/2010 | 15:58

The first in a series Panasonic stores was opened in Unirea Shopping Center, following an investment of EUR 100,000. Panasonic officials expect the store will generate sales of approximately EUR 1 million.

“We wish that the new series of stores will consolidate the relation between the Panasonic brand and the general public. This is why we chose to implement a concept that involves a higher interaction between consumers and our products,” said Alexandru Mina, advertising& public relations manager Panasonic Romania.

By the end of the year, Panasonic will open other 10 stores, in Bucharest and other big cities, which will have a unitary and exclusive design inspired from Japanese culture.

The turnover posted by Panasonic in Romania in the fiscal year 2009 was EUR 55 million. The Panasonic business in Romania increased with 5 percent in the first half of this year, according to Stefan Ichim, country manager of the company. The Panasonic representative on the local market is the Romanian subsidiary of Panasonic Marketing Europe.

Otilia Haraga