Over 25 shops to open in Sun Plaza as S IMMO AG completes second phase of the remodelling process

More than 25 new shops will open to the public on September 28 in Sun Plaza shopping centre in Bucharest, after the completion of second phase of the remodelling process undertaken by Austrian real estate investment company S IMMO AG.

The newly remodelled area of Sun Plaza comprises 5,500 sqm of redesigned fully leased shopping spaces.

The new shops, on two levels of the shopping centre, include Lego, and Forever 21, the lifestyle boutique Men’s Cave and several shops to premiere at Sun Plaza (LC Waikiki, Pepco, NYX, Pandora, MAC, Sabon, Melkior), coffee shops (Gloria Jeans), various service shops.

”Sun Plaza is the dominant retail scheme for the southern-eastern part of Bucharest. By investing in this remodelling process we want to rise the shopping experience at our centre to the next level and make it attractive for the whole city,” said Friedrich Wachernig, member of S IMMO AG’s Management Board.

The reconfiguration process of Sun Plaza was divided into three phases, over a period of 24 months, in order to ensure the business continuity and to maintain the quality of the shopping experience.

The first phase was the redesign shopping space for both new and existing retail anchor. It also included a remodelling and extension of the subway access.

The second phase with the opening of the new 25 shopping spaces will be accompanied by a unique art installation by Austrian artist Peter Kogler.

”Trends show that people choose places in perfect accordance with the way they want their daily life to be. Sun Plaza has all the best ingredients for this. Being the only shopping mall with a direct connection from the subway, integrating one of the largest hypermarkets in town, with a balanced retail mix and offering a wide variety of service spaces and leisure options, Sun Plaza has great potential to become the prime option for visitors and buyers”, said Razvan Iorgu, managing director of CBRE Romania, the company in charge with the centre management of Sun Plaza.

According to CBRE studies, Romanian consumers have an overwhelming preference for large shopping centres: 70 percent will visit most often such destinations, well above the 47 percent European average. Moreover, mall visitors are driven by shopping activities and have a pragmatic approach, looking not only for brands, but also for various solutions to their daily issues. At the same time, while 40 percent consider the entertainment options as the main trigger.

Sun Plaza registered its third year with 100 percent occupancy while 90 percent of the additional space to be opened in 2018 is already pre-let. The whole reconfiguration process will mean in the end 11,000 sqm of new retail and leisure space and 9,000 sqm redesigned from the existing retail spaces, resulting up to 40 shops and common spaces.

The reconfiguration of Sun Plaza is conceived by architects and engineers from ATP Vienna, one of the biggest integrated design companies in Austria, while the local contractor appointed for the construction works is Bog’Art. The project coordination is ensured by Optim Project Management.

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