Orange Romania posted revenues of EUR 237 million in the first quarter of this year, a 10 percent decline on the same period in 2009. The average revenue per user (ARPU) was EUR 88. “The growth in the post-paid customer base due to intense loyalizing actions and the stabilization of revenues are indicators that marked the performance of the company in the first quarter of the year, in spite of the seasonality of this period. The improvement of the evolution of revenues which can be noticed from one month to the other confirms the perspective of economic stabilization this year,” said CEO Thierry Millet.
Orange had 10,809,000 customers in Romania at the end of March, a 7 percent growth on the previous year. Its number of broadband clients increased by 40 percent on Q1, 2009, to 2,641,000.
Data services made up 13.8 percent of service revenues, having improved from 12.4 percent in Q1, 2009. According to the company, the factors behind this were the extended coverage of the Orange data network, as well as the introduction of smartphone offers at more accessible prices. Smartphones sales in the first quarter of the year doubled from the same period in 2009.
Last week Orange Romania also announced that it would increase data transfer speeds to 14.4 Mbps from May 3. The new speeds will be available in 11 cities: Bucharest, Bacau, Brasov, Cluj-Napoca, Constanta, Craiova, Galati, Iasi, Oradea, Ploiesti and Timisoara. In Q1, 2010, it saw to fruition several projects, including the inauguration of 35 Orange stores in franchise (Orange Store).