In order to discover why “The happiness starts in the belly”, Nutricia, Medic One and MullenLowe invited the family physicians and the pediatricians into a fantastic journey, with the help of a scenery that reconstructed the milk’s road in the infant’s digestive tract. The event was organized with the occasion of the Romanian launch of the revolutionary product, Milupa.
„Our mission is to transmit the benefits of the new Milupa product in as a creative and memorable possible way to the specialists in the health field, a public very exposed to a diversity of messages regarding a crucial subject – the infants’ nutrition,” explained Oana Cociasu, managing partner of Medic One.
Oana Popescu, BTL Manager at MullenLowe, added that the launch required over 30 hours of editing and tests, alongisde interactive projections over a total surface of over 150 square meters.
The event’s host was a famous father– Pavel Bartos that invited the opinion leaders present at the launch event, renowned professors, Romanian and from abroad doctors, to talk about the importance of the first 1000 days in the digestive life of babies.
The Nutricia team involved in the event was formed of: Francisc Kiss (General Director), Anca Romila (Marketing Director), dr. Luiza Grecu (Medical Director), Alina Capruciu (Brand Manager, Milupa), Anda Petru (Medical Marketing Manager).
Medic One was represented by dr. Oana Cociasu (Managing Partner) and Ioana Vulcan (Account Manager), while the team of MullenLowe included Oana Popescu (BTL Manager) and Mihaela Rotariu (Senior BTL Executive).