Novatech has ongoing contracts worth more than EUR 1 million in the fourth quarter of this year. “For the rest of this year, we estimate we will get back the turnover we lost in the first months of the year and end 2010 with a similar turnover to the figure from 2009 which was approximately EUR 2.5 million,” said Bogdan Baltac, general manager of the company.
While the new car industry is going through a crisis, there is a growth in activity of independent service centers which invest in efficiency and increasing their capacity.
The recession in the car industry affected most companies in this field, with some players seeing a decline in revenues between 40 and 60 percent.
Next year Novatech aims to launch a campaign that it claims will be a first on the local market, which is based on generating “sale tips” by people who are waiting at the service point while the repair works are being done. The sale tips will be registered on an online platform and the Novatech sales team will try to transform them in contracts. In case of success, the person who registered the tip gets a commission. Thus, Novatech estimates between 1,000 and 2,000 sales leads generated in the first three months of the campaign by people who spend between 2 and 4 hours at the service.