Starting June 1, Alina Melescanu is the new Marketing & PR Manager New Kopel Group. In the new position, Melescanu will propose and implement the internal and external strategy of the first operational leasing company from Romania and leader in the local auto industry. Previously, she has previously worked as business unit director in Ogilvy Public Relations Bucharest and PR director at Rogalski Damaschin Public Relations.
Having an experience of 13 years in PR, she became a professional activating in several areas: consumer marketing, corporate communications, PR, crisis management social media and influencers management for domains such as FMCG, health, leasing, finance, real estate, constructions and energy.
Following the market path, it is a natural step in my career and an open way of expressing my attitude towards my professional evolution,¨ said Melescanu.
Within Rogalski Damaschin Public Relations, she has received national and international awards: Golden Award for Excellence for “Baneasa Shopping City”, the most expected mall from Romania, 2 Silver Awards for The Campaign of “Marius Nasta”Institute, “Smoking is an illness” and for the campaign “Olympics in insurance”, 2 IPRA Golden World Awards for the project “Virtual Life Bucharest, What a fun time to be here!”
Kopel Group is a group of companies, leader in the Romanian auto industry. It is part of Shlomo group, one of the greatest holdings from Israel.
Georgiana Bendre