New app presenting historic landmarks in Transylvania region, rolled out by IT company

IT company Bitdefender has launched a special called Fortresses’ Road, which offers key details about historic landmarks such as medieval castles and fortified churches that are located in the Transylvania region.

“With Fortresses’ Road app, we aim to bring closer to the users a piece of history, combining tradition and security. We hope the app will help all who want to know better our history, getting them to places that deserve to be (re)discovered. In launching the app, we chose to work with MSLGroup The Practice as we cooperated successfully during previous campaigns. We knew we would make a good team and that was reconfirmed,” said Maria Cristina Andrei, SEO & SM manager at Bitdefender.

The IT firm rolled out a special campaign to promote its new app, which included a special tour for bloggers in Trasnsylvania.

After the bloggers’ activation, the campaign continued with a tour in newsrooms and radio stations, with journalists receiving nobility titles that included the name of their home towns.

The app is available for Android and Apple smarthpones.

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