Starting July 2017, MSLGROUP The Practice is the new PR agency of OLX Group Romania, for the communication of OLX, Autovit.ro and Storia.ro. The selection of the agency was done through a pitch in which five PR agencies from Bucharest took part.
OLX Romania is the leader of the local classifieds market, Autovit.ro is one of the most important car sales websites and Storia.ro is an online platform, specializing in sales and hiring on the real estate field. MSLGROUP The Practice will handle the communication for all the three brands, reunited under the OLX Group. The agency will offer also strategic consultancy and PR corporate and commercial PR services, including developing communication campaigns, media relations, CSR, internal communication, brand activations, relationships with influencers, crisis management, etc.
“We are happy to start this partnership based on professionalism and mutual trust. MSLGROUP The Practice proved strategic creativity and a very good understanding of our communication needs and of the values of every brand in our portfolio. We are anxious to start in practice the projects alongside the MSLGROUP The Practice team and to see the maintaining of the leader position that we are already holding on the market,” said Razvan Acsente, head of marketing OLX Group Romania.
“It was a complex and difficult pitch and the congratulations go to the whole team that contributed to winning it. We’ve worked integrated, interdisciplinary, in order to identify the winning strategy. We liked a lot, even from the beginning, the OLX group’s philosophy and the classifieds industry is an important one for us, this is why we are honored to add in our portfolio two brands already very known on the market (Autovit.ro and OLX), alongside a brand with exceptional potential, that already delivers excellent qualitative results (Storia.ro),” said Monica Jitariuc, managing director MSLGROUP The Practice.