The Italian brand Motivi, part of the fashion retailer Miroglio Fashion SRL, has opened a new store in Bucharest, within ParkLake mall. The new store was opened following a EUR 140,000 investment.
„Romania is one of the countries in which we want to consolidate our position. The interest of Romanian women in fashion is similar to these in Italy and this is why we boosted the expansion and we want to launch new shopping destinations in Romania. We’ll complete our activity by launching an online store, improving the shopping experience to be closer to consumers, responding to their needs, ” said Luigi Ferraro, international development manager and retail manager Miroglio Fashion SRL, Italy.
Currently, the brand has 18 stores in the country, out of which 16 are their own and 2 franchises (Bucharest, Timisoara, Cluj-Napoca, Iasi, Suceava, Bacau, Arad, Ploiesti, Pitesti, Targu-Mures) and will continue the expansion by opening new stores or relocations.
Moreover, Miroglio Fashion plans to increase the number of locations in franchise system, as part of the Romanian expansion and consolidation of its position in the region and by introducing new brand in Motivi store from Moldova (Chisinau).
Motivi owns over 400 units in 32 countries and was founded in 1993.