Mobile loyalty&payments specialist Warply enters Romanian market

Georgeta Gheorghe 13/03/2017 | 13:26

Europe’s Mobile loyalty&Mobile payments leader Warply entered the Romanian market, where it offers loyalty B2C and B2B solutions. With a vast experience in Mobile Loyalty, in the banking, telecom and retail industries, Warply aims to become the first option as a partner in creating loyalty programs in Romania.

Warply offers three main pillars of services, namely loyalty, mobile marketing and mobile payments.

On the Romanian market, Warply aims to offer strategy and consultancy services, as well as all implementation services needed in loyalty and CRM programs. By means of ‘Warply Engage Marketing Cloud, the advanced CRM and marketing platform offered by Warply, the company argues, companies can grow interactions with clients and increase sales, through push notifications, via pioneer systems in collecting loyalty points and online and offline reward mechanisms, by segmenting users and through personalized omni-channel campaigns based on behavioral, transactional and geographic data.

Moreover, Warply brings WarplyPay, a unique cloud solution designed for mobile payments. The solution facilitates the digital trade activities by assuring an uninterrupted acquisition process for transactions inside the application, without being redirected to other banking application or a website. The solution represents a payment solution that allows users to register their card only once. WarplyPay offers, moreover, coupons and vouchers, transforming any mobile payment app into a retail mobile wallet.

We believe that Romania is a strong market, with a big development potential, especially when talking about mobile banking and digital payments. Warply will invest in the Romanian market in the coming years, our objective being that to become the first choice of partner for mobile loyalty solutions and payments,” said Warply Head of International Business Sotiris Alexopoulos.

Currently, Warply operates in seven countries around the world, recording a 260 percent increase in the past three years. The company holds PCI-DSS and ISO 27001 certification. Warply’s portfolio of clients includes Nestle, Ahold-Delhaize, Unilever, CNN, T-Mobile, Eurobank, the National Bank of Greece and Nobacco.

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