Miele, the international producer of premium household appliances, will open the second store in Bucharest. The unit has a surface of 100 sqm and required an investment of EUR 100,000.
“We wanted to open this store in Dorobanti, especially for our clients from the area, to avoid their drive to Miele Center in Piata Presei Libere. Besides the sale opportunities offered by the area, the store was opened to offer accessibility. We want to be closer to our clients. The direct interaction with our products is very important, ” said Loredana Butnaru, director of Miele Romania.
Miele has opened five stores in several cities from Romania in the last three years. The network expansion is part of the long term business plan that the company started three years ago.
Miele has a network of 30 partners and 70 stores in Romania. It was founded in 1899, starting as a business family, of Miele and Zinkann.