Micri Gold opens multibrand showroom

Company representatives estimate that the showroom will have at least 5,000 visitors a month. The presentation of the new luxury brands will comprise various areas covering a surface of approximately 160 sqm. The price of the jewels varies from RON 400 to several hundred thousand RON (for bespoke products, made to order for customers).

“We do not believe the decision to buy luxury jewels in the high-end and very high-end segments we target has been greatly affected by the financial crisis, but we certainly know jewel lovers, even though they have adjusted their budgets, remain faithful clients of these special jewels,” said Andreea Ionita Loukas, general manager of Micri Gold Bijuterii. “Moreover, very many of those who cross our threshold regard jewels as a profitable investment, which is why they will continue to invest in them, maybe more than before,” she said.

Micri Gold representatives expect diamonds to be the best sold products, since this is considered a safe investment even in periods of crisis. The evolution in the price of gold, which has increased by 30 percent since the beginning of the year, and growth estimations for the price of diamonds, with the simultaneous increase in demand in China and India, are factors for investors in this category of products.

Otilia Haraga

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