Outbox, an agency which will gather the digital and one-to-one communication competences of Mercury360, was launched this week.
The new agency will be led by Adrian Pavelescu (in picture) as managing director, after he coordinated for 7 years the direct & digital division of Mercury360. He is specialized in digital communication channels, having developed communication platforms and strategies in the consumer and B2B area.
“The launch of the new agency represents our commitment in terms of interest, involvement, and resources directed to the interactive, towards the development of platforms that will help brands to maximize their results in the online. We saw it fit to create an independent business entity, adapted to the dynamism of the market and which should become, on the medium term, one of the main players of the market,” said Radu Miu, General Manager Mercury360.
Picture of Adrian Pavelescu courtesy of Mercury360.