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With an investment of EUR 60,000, Romanian menswear brand Barotti opened its first store in Unirea Shopping Center in October 2009, and aims to open its second location in a Bucharest shopping mall, as well as a private location in the near future, but not necessarily in the capital.Moreover, Barotti has launched its new spring-summer collection and is aiming to increase business by 30 percent by the end of 2010, according to the company. The spring-summer collection is the result of a EUR 25,000 investment and was launched in March. The firm says that the collection offers the latest trends in menswear.
Corina Dumitrescu