Mega Image has announced that starting today all of its 11 Red Market supermarkets have been rebranded into Mega Image units. The Red Market concept was launched in 2009 as a discount supermarket format.
The change is expected to simplify operations related to advertising and merchandising. Following the rebranding, the stores’ product portfolio will increase by about 1,500 products with the focus being on a better representation of the retailer’s private labels. The 11 Red market supermarkets are located in Otopeni, 1 Decembrie, Brasov, Constanta, Targoviste and Gaesti.
Part of Belgian Delhaize Group, Mega Image has been present in Romania since 1995. At present it operates 96 supermarkets countrywide and it also owns the Shop&Go proximity store concept.