Restaurants chain McDonald’s Romania, owned by Premier Capital, has invested over RON 20 million in its operations last year, while the budget for the expansion of the McCafe chain stood at RON 7.5 million.
Premier Capital recorded a pre-tax profit of EUR 16.5 million, while its net assets stood at EUR 41.6 million.
The Baltics, Malta and Romania are the markets in which the McDonald’s brand remains leader in the fast-food segment, according to Premier Capital.
“2016 was a very good year,” said Victor Tedesco, general director of Premier Capital. “We are pursuing an ambitious investment program to open new restaurants and modernise the existing ones and we are focusing on constant innovation in all the group’s restaurants in order to offer more value and diversity to our clients,” he added.
In Romania, McDonald’s said it invested EUR 232,000 for the training of its staff, while another RON 2 million was put into education and health initiatives. Last year, the company hiked the entry-level wage to RON 1,450.
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McDonald’s has 4,000 employees in Romania. The company sold 61 million burgers and 3 million coffees last year. The McCafe chain reached 25 units last year.