Nokian Tyres, the tires producer, started working at global level with agencies part of McCann Worldgroup. Starting August, McCann PR Romania will be responsible for communication and PR activities for the brand in Romania. The cooperation includes consultancy for corporate and product communication, management for the relationship with mass media, organizing the company’s external events and activities which include testing Nokian Tyres products on the local market.
The agency was chosen after a previous good collaboration that the company had with McCann Worldgroup at international level
“Nokian Tyres is a very strong brand and is consumers’ first choice in the Nordic countries and Russia, countries known for the climate and relief, which are extremely challenging. Still, in the last few years, we are expanding fast on new markets and we need strong local partners to support us in this growth drive,” said Lukas Libal, marketing director of Nokian Tyres Europa.
Starting last year, McCann Worldgroup is responsible for the global communication for the Finish tyre brand Nokian Tyres. Until now, the agency developed ATL and BTL creative concepts, handling also the mass-media relationship, managing digital and social media channels on all markets. Starting August, the agency will be in charge also for full -PR services in Romania, Czech Republic, Germany, Poland, Bulgaria, France and Italy.
“Nokian Tyres is a brand with prestige and tradition and, more than anything, with a fascinating story. The way people and Nokian Tyres products are wearing with pride this history that goes beyond Polar Circle makes the joining of forces with McCann PR to be a reason to be proud. The story we will tell together, of a name with remarkable origins and development, matches perfectly our desire to promote a brand through a conversation which involves and educates the public, exposing it to real content marketing,” also added Imola Zoltan, managing director at McCann PR Romania.
Nokian Tyres was founded in 1988, but the company’s roots date back to 1898, when Suomen Gummitehdas Oy was founded. Listed at Nasdaq Helsinki and with production units in Finland and Russia, the company had 4,400 employees and a turnover of EUR 1.4 billion in 2015.