Markus Lause, Vodafone: "We have focused on Cloud, IP telephony and M2M"

Markus Lause, Chief Commercial Officer in the Enterprise Business Unit at Vodafone Romania, tells BR that 4G services are gaining ground among the company’s business customers. Vodafone is currently looking at NFC as a relevant service for its residential and business customers.

How does 4G adoption stand among Vodafone’s business customers?

Although 4G services have been launched very recently, Vodafone business customers have already acquired thousands of 4G SIMs. We expect 4G services to be used at a higher rate by businesses in the coming period, especially as 4G-enabled handsets are getting better represented in our portfolio – we currently have 29 smartphones, 1 tablet and 8 data modems. We also have been certified by independent evaluator p3 communications for the best performing data network, including for 4G services, on smartphones and modems, in 19 Romanian towns and cities.

How many Vodafone business customers have opted for Vodafone Office Complet?

It has been very successful among our business customers, having been adopted by one out of five small and medium companies, over the last year. Cloud-based solutions, IP telephony and M2M are some of the services that we have focused on for our customers. At the same time, the launch of new 4G services and the expansion of LTE network coverage have brought about increased efficiency and mobility, which are vital for any business. Vodafone Romania is currently looking at NFC as one of the standards that can be used to develop relevant mobile services for both consumers and businesses.

What are some recent examples of new enterprise clients?

We have added major companies such as Banca Carpatica (for fixed voice services, through our IP telephony product), Tetra Pak, Danone, Gazprom, Muller and Schneider. On the data side, we have become sole provider for Raiffeisen Bank. Also, some large accounts have recently re-signed contracts with Vodafone, such as HP, Ericsson and Enel.