Marketing boost: Vodafone takes two new directors on-board

Newsroom 09/09/2011 | 15:17

Vodafone Romania enhances its marketing team by hiring two new marketing directors, Richard Ihuel (in picture), as brand and customer experience director, and Laura Barbu, as online marketing director.

As the new brand and customer experience manager, Ihuel is in charge with all the activities related to advertising, media acquisition, events as well as the consolidation of the Vodafone brand.

He has over 20 years of experience in brand communication and e-busines consultancy. He comes from Euro RSCG where he was, beginning with 2008, European business development director. From 2002 until 2008, he worked as executive director Eastern Europe in the same company.

Previously, Ihuel was managing director for Asia at IconmediaLab as well as Country Manager and Client Service Director in McCann-Erickson. He also worked for Lowe Group and Saatchi & Saatchi Advertising.

Laura Barbu, as online marketing manager, will be in charge with the company’s online strategy, boosting online sales and the portfolio of mobile advertising services. She will also strive to increase the adoption of online assistance services among Vodafone customers.

Before joining Vodafone, she worked for Pepsico International in various capacities such as brand manager, group brand manager and marketing manager for local and international brands. Prior to that, she worked for Sarantis Group where she developed operations for the household category in Romania. She also worked at Elvila as manager of national sales and general manager of the store network.

Otilia Haraga