Lowe & Partners expands its Lowe Vibe division, appoints Mircea Sebe as BTL director

Newsroom 13/01/2012 | 16:44

Lowe & Partners has appointed Mircea Sebe as BTL (below-the-line) director as a first step in the expansion of its BTL division under the name of Lowe Vibe, which is a result of demand on the market.

 Sebe has 12 years of experience in communication having worked on accounts such as Unilever, Heineken, Coca-Cola, Beiersdorf, BAT, ING, PPD (Diageo).

 “If 3 years ago, advertisers chose expensive mass campaigns to reach the consumer, advertisers have now understood they must make the transition to much more efficient and targeted promotion methods,” says Oana Cocia

BR Magazine | Latest Issue

Download PDF: Business Review Magazine June II 2024 Issue

The June II 2024 issue of Business Review Magazine is now available in digital format, featuring the main cover story titled “Mihaela Bitu, ING Bank Romania: Banking makes dreams come true”. To
Newsroom | 28/06/2024 | 12:25
Advertisement Advertisement
Close ×

We use cookies for keeping our website reliable and secure, personalising content and ads, providing social media features and to analyse how our website is used.

Accept & continue