Lowe & Partners expands its Lowe Vibe division, appoints Mircea Sebe as BTL director

Lowe & Partners has appointed Mircea Sebe as BTL (below-the-line) director as a first step in the expansion of its BTL division under the name of Lowe Vibe, which is a result of demand on the market.

 Sebe has 12 years of experience in communication having worked on accounts such as Unilever, Heineken, Coca-Cola, Beiersdorf, BAT, ING, PPD (Diageo).

 “If 3 years ago, advertisers chose expensive mass campaigns to reach the consumer, advertisers have now understood they must make the transition to much more efficient and targeted promotion methods,” says Oana Cocia