Lowe & Partners and media firm Initiative have together bought 80 percent of the interactive marketing firm Hyperactive, with the remainder of the shares staying in the hand of the founder, Alex Visa. HyperActive will be one of the firms in the communication group which includes Lowe & Partners, Initiative, Lowe PR, Brand Connection and Scholz & Friends. Hyperactive will be integrated together with eLowe, the digital communication division and with Initiative’s new media division, according to Veronica Savanciuc, president and executive director of Lowe & Partners.
Lowe & Partners posted EUR 5.1 million in turnover last year, while HyperActive posted around EUR 400,000.
The group which includes Lowe & Partners and Initiative is owned by Paul Radu, Veronica Savanciuc and Interpublic communication network.