Lowe Group expects 20 percent of total income from digital this year

Newsroom 01/06/2011 | 07:17

Lowe Group has registered a turnover of RON 218,5 million in 2010, a slight increase against 2009, 20 percent of these originating in contracts. However, Lowe’s digital agency, Hyperactive, was the most dynamic of the group and registered a 80 percent increase of the turnover and is expected to bring 20 percent of the group’s total income this year.

“We’re pleased with the results that our agencies have registered last year. Although 2010 has been a year in which the communication market maintained its descending trend, we managed to compensate that by attracting new clients.(…) We preferred to reduce profit, rather than to reduce standards,” said Veronica Savanciuc, president & CEO of the Lowe group.

Hyperactive registered a RON 4.3 million turnover last year. It will, according to current estimations, bring 20 percent of the group’s income this year, which grow by an approximate 10 percent, due to new accounts, with a profit similar to last year’s. This year, Lowe will reach 135 employees, from 121 last year.

Lowe was founded in 1993 in Romania and consists in Lowe&Partners (creativity), Initiative (media), HyperActive(digital), GolinHarris Bucure

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