Lidl buys out competitor Plus in Romania and Bulgaria

Newsroom 01/03/2010 | 10:43

German discount supermarket chain Lidl, which entered the Romanian market in 2003 but has not opened a store since, has bought the local low-cost chain Plus from German owner Tengelmann. Lidl has taken over the entire Plus business in Romania and Bulgaria, including all employees, with the deal awaiting competition bodies’ approval. Plus entered the Romanian market in 2005 and has opened 96 stores throughout the country so far. Two more shops in Rosiorii de Vede and Husi will be up and running soon, according to the retailer.

In 2008, Plus reported sales of EUR 227.2 million from 71 outlets. At the end of 2008, the company was employing 1,735 people. Each Plus store covers 1,500 sqm, out of which 1,200 sqm represents sales area. Lidl is part of German Lidl & Schwartz Group, which already runs Kaufland stores in Romania. The company has previously said it was planning to open its first stores in Romania in 2010 but has not yet done so.

Pepsi Americas has recently agreed to sell an 11,000-sqm land plot in south Bucharest to Lidl, which will build a store there, according to a recently published announcement in the Official Gazette. The sale price will be EUR 285 per sqm, which puts the total cost of the land at EUR 3.1 million.

Corina Saceanu

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