The investment was planned from 2006, when the real estate market was booming and Lafarge thought it should increase its cement production capacity in Romania. Construction works started in 2008, when the crisis had already hit, but the firm kept working on the project as it expects demand for cement to pick up on the long term. “This investment proves we are a step ahead in terms of preparations for when the market sees a comeback […]. In 2007, when we celebrated ten years of activity in Romania, we announced an ambitious investment plan to increase the delivery capacities on the domestic market in response to the new demand for sustainable and energy efficient buildings,” said Philippe Questiaux, president and general manager of Lafarge Ciment. The silo is part of a wider investment plan by Lafarge in Romania, of some EUR 90 million in total to be invested by 2011.