Kruk International, the Romanian subsidiary of the Polish debt collector KRUK, announced today the launch of an educational campaign, called “Datoria mea” (My Debt), aimed at improving Romanians’ perception and behavior related to debt.
Prior to planning the education campaign, KRUK ordered a qualitative sociological investigation which involved 18 respondents who had debts. Mircea Kivu, an independent sociologist who coomented on the results, said that Romanians are fully aware of their debt and are working with lenders in order to keep up the payments.
The study managed by Victor Rotariu, Qualitative Research Manager at Mercury Research, revealed that the priorities in the family budget place installments to the banks among the most important obligations, along with regular payments for medicaments, food and other expenses for raising children.
According to Piotr Krupa, CEO and co-founder of KRUK, the human approach in debt collection is the best way to handle the relationship between the creditor and the debtor.
Kruk’s operations in Romania have started in 2007 and the company has reached a market share of 32 percent between July 2010 and June 2011. In the same period of time, the company handled 600.000 debt collection contracts, worth approximately RON 2.5 billion, with an average debt level of RON 5000.
In the picture, Isabela Iacob, managing director of KRUK International