Kinecto Isobar launches the virtual Museum of Corruption

Newsroom 31/05/2016 | 15:37

Romanian digital marketing agency Kinecto Isobar focused on the issue of corruption with a project launched during Museums’ Night, The Museum of Corruption. The virtual project includes a Bribes’ Gallery, with some of the most known bribes in Romania, and a Bribes’ Test, that anyone can take in order to test its knowledge when it comes to corruption.

“Some bribes were so incredible that you couldn’t say if they are real or invented: from millions of euro to a sheep or…mineral water. The very small value of some of the bribes and the perseverance of some in taking bribes although there are, on daily basis, news on people arrested for that, were an alarm signal for us: taking bribe is a lifestyle,” said Denisa Armasu, senior copywriter of Kinecto Isobar.

On virtual museum’s website, people can find illustrated both real bribes and invented ones and they can check, this way, if the imagination of the elected representatives went further than the creativity of the team behind the project. To make the museum, the creatives from Kinecto Isobar analyzed tens of bribery cases and came up with a short list of unconventional payments.

The museum can be also visited virtually, in a video 360° on YouTube , with the experience available from the mobile phone. More pieces of information can be found on the Museum’s Facebook page.

The Museum of Corruption is supported by Nicusor Dan, who is running for mayor of Bucharest, and the Union Save Bucharest.

The teams that created the museum are made of: Denisa Armasu – senior copywriter, Silvia Marinescu – copywriter, Alexandra Cirstean “Kadna” – ilustrator, Marius Vlad – senior art director, Madalina State – account manager, Oana Pohrib – community manager, Alexei Marasteanu – senior programmer, Laura Ulea – deputy managing director (from Kinecto Isobar), Carmen Simion – new business director, Daniel Toma – web developer

Iustin Vadana – managing partner Land of Web (Dentsu Aegis Network), with the support from iProspect and Carat, part of Dentsu Aegis Network.

Founded in 2002, Kinecto is a Romanian digital communication agency which, starting 2013, is also part of Isobar. The agency is one of the brands of Dentsu Aegis Network in Romania, together with Carat and Vizeum (media agencies), iProspect (digital performance), Posterscope (OOH) and Amplifi (CE E).

Romanita Oprea

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