Adela Preda joins Profero as digital creative strategist

Key move. Adela Preda named digital creative strategist at Profero Romania

Newsroom 26/04/2016 | 17:44

Adela Preda joins the Profero as digital creative strategist, aiming to build, along with the team run by Ana-Maria Ghiurca, client service director of the agency, a new business digital strategy both for the company and its portfolio of clients.

„We live in one of the most ‘diverse’ periods of time, with a huge technological progress, behavioral changes and new habits incorporated in the daily life. We are invaded by too much information, and here is our place, the strategists, that we consume our energy in order to give the advertising an ideal road, building it smart, efficient and contextualized. I am interested in every product / information that reaches the right form, the right channel, the right person,” said Preda.

In her new role, she will focus on optimizing the campaigns, on finding technical and out of the box solutions that will transform any communication tactic in something sustainable and authentic. Therefore, it stops the cycle of typical and repetitive campaigns that we so often encounter.

“The digital marketing passed the next level, the one in which the product and the experience around it are the most important elements that bring to life our vision and the clients’ strategy. Profero will execute this change both in the consumers’ lives and the business of our clients,” said Ghiurca.

Romanita Oprea