Kandia Dulce, the second player on the Romanian chocolate market has announced that it has completed the acquisition of competitor Supreme Chocolat, the third largest player. The merger will consolidate Kandia’s position on the market by “creating an important Romanian competitor that will be active in chocolate and sugar confectionery as well as biscuits,” said company representatives.
Kandia Dulce has also announced management changes following the merger. Supreme Chocolat will be led by Mihut Craciun who was appointed director together with Silvian Milea. Craciun is also general manager of Kandia Dulce and will be in charge with managing both companies.
Kandia Dulce is owned by the Austrian Meinl family. Supreme Chocolat is a local family business set up by Jihad and Johhny Jabra.
Kandia Dulce owns the Kandia, Laura, Magura, Rom, Sugus and Silvana brands while the brand portfolio of Supreme Chocolat includes Primola, Anidor and Novatini. Kandia reported a turnover of about EUR 31 million last year and a profit of EUR 440,000. Supreme Chocolat’s sales got close to EUR 22 million and a EUR 480,000 profit.
The Romanian chocolate market is estimated at EUR 240 million.