J&B launches campaign featuring Romanian artists

J&B has rolled out a new stage of its Bleding Spirits campaign, bringing together mainstream and underground. It’s a mix between R&B and rock, betweens singer Alex Velea and Robin and The Backstabbers band.

Two names totally opposed as sound and image, challenged to reinterpret totally each other’s song. It resulted in two different versions compared to the originals, but that are keeping the same strong message about melancholy, regret and desire of freedom.

The videos were promoted on social media and on a special platform – www.blendingspirits.ro.

Romanita Oprea

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