Jazz agency behind Ardealul new communication campaign

Newsroom 07/07/2015 | 09:04

Jazz signs the new campaign for Ardealul pate, composed of two television spots, print ads and online campaigning.

Starting with the idea “Everybody deserves to eat well, even…”, the TV spots focus on people who play in television commercials (cleaning products, beer), trying to combat their clichés in a fun way.

We have a very rich campaign idea, “Everyone deserves to eat well, even …”. This “even” allow us to target students who are away from home, people who get caught up in a TV series and forget to eat, those who are saving to go on vacation, people who woke up in the morning to go fishing, those who sit overtime agencies and so on. On television, we chose to talk about those who play in commercials, keeping consumer opportunities relevant to our target – for mothers, breakfast on the run, for men, going fishing,” said Gina Miu, senior brand manager at Orkla.