IT&C sector develops most Business Superbrands in Romania

IT&C, consultancy and banking are the main three sectors that develop most Business Superbrands on the Romanian business market, according to results of the survey and a vote by experts conducted by BDRAssociates.

The ranking also includes the energy sector, constructions, financial services, auto industry, insurance and delivery services. The brands ranked on the top positions are IBM, Ernst & Young, Banca Transilvania, Enel Energie and Engie, Holcim and BASF, Visa, Automobile-Dacia, P&G and Henkel, NN, FAN Courier and DHL.

Trends in Consumer Superbrands

A trend identified by the Consumer Superbrands is that to focus on the Romanian culture and brands, which are more visible in the media, which is more interested compared to the previous years by national values and traditions. The successful brands are those that manage to get their inspiration from Romanian roots and to act like a global and modern brand in its interaction with consumers and throughout the delivery of products and services.

This year’s edition of the brands shows that in Romania, as elsewhere, the three dimensions that define a superbrand in the consumer’s conscience are : leadership, trust and dynamism.

For the first time, the Superbrands program acknowledged NGOs’ role on the private sector, for instance that of Junior Achievement in developing talents.