When Raiffeisen Bank decided to support urban ecology projects as part of its CSR strategic direction eight years ago, the lender aimed to encourage cycling as a real alternative to car transportation and to reduce the impact of pollution on the urban environment.
“But soon after we started to work with Green Revolution, our partner in developing the I’Velo project, we realized that it would be a long-term process, because citizens of Bucharest had got out of the habit of cycling and few used bikes for transportation.
This is why first we encouraged bike riding as a form of recreation. This is the part of our project that we now call I’Velo Relax, an initiative being rolled out in eight cities and which had over 165,000 users last year alone.
The second stage of the project, known today as I’Velo Urban, promotes cycling as alternative transportation,” says Corina Vasile, communication and public relations director at Raiffeisen Bank. I’Velo is an extensive program that has developed organically over the past eight years with the aim of changing the way Romanians that live in urban areas relate to transportation.
“We want to offer the infrastructure needed for alternative, sustainable transportation, with a high impact on environmental protection and to encourage people to leave their cars at home,” adds Vasile.
At Business Review Awards 2018, Raiffeisen Bank Romania got the Green Project award.