Innoship supports Yves Rocher on its mission to reconnect communities with nature

Mihai-Alexandru Cristea 31/08/2021 | 19:35

Since July 2021, Innoship, the tech company that combines technology and know-how from couriers, supply chain, and retail industries, streamlines the delivery process for  Yves Rocher eCommerce platform.


As enthusiasts of nature, the creators of Yves Rocher started on a mission to reconnect people with nature. Their ambition has always been to act in harmony with the surrounding environment. This vision, dedicated to women’s beauty, which started in La Gacilly, France, has always guided the company as the main pillar of our concept, Cosmétique Végétale®.

In La Gacilly, Yves Rocher owns 60 hectares and plants that are grown in a Biological Agriculture system. This is where we grow the plants that later become the active ingredients of the company’s product formulas.

The design of Yves Rocher products is ecological, based on vegetal ingredients, and the packing materials are made following a 100% ecological approach that respects two directions:

  • Reducing the consumption of primary materials, such as paper or plastic
  • Using only recyclable materials that are made out of recyclable primary materials


This is why all the packaging of Yves Rocher products has been created out of 100% recycled and recyclable plastic since October 2020. Throughout 2020, the Familal group, the inventor of Cosmétique Végétale®, wrote a new page in its history by officially adopting the status of « Mission Driven Company ». This public engagement underlines our desire to make our company’s social mission as important as our economic mission. Together with the Rocher Group, which it belongs to, the Yves Rocher brand believes in the positive impact nature has on our wellbeing.


Yves Rocher Foundation plants 200.000 trees in Romania

In 2007, Yves Rocher Foundation launched the “Să Plantăm Pentru Planetă” program with the goal of planting 1 million trees in the entire world with the help of its local collaborators.  Yves Rocher Foundation started this tree-planting program to revive the soil, stop landslides, and reconnect humans to the energy of nature and the magic of trees. 13 years later, 1 million trees became 100 million trees planted by the Yves Rocher Foundation. In Romania, the foundation helped plant 200.000 trees so far. By planting trees together with its community of women and men, the Yves Rocher brand choses life and biodiversity.


With over one million people involved on the ground, 1 tree is planted every three seconds

Since its creation, Yves Rocher brand has supported the Foundation in its endeavours and involved its employees and partners in contributing to reforestation, working towards a better common future. This means a huge voluntary movement, people without whom this program wouldn’t have been possible. As the main sponsor of the Yves Rocher Foundation, the Yves Rocher brand thanks everyone who helped reach this goal: employees, partners, collaborators, associations, and local NGOs. Today, thanks to the over one million people involved in the program, one tree is planted every three seconds.

Innoship backs green businesses by creating a delivery process that’s safe, fast, and simple.

“When we discovered Innoship’s solution, our business was in a well established stage, with a high volume of shipped packages, but a conservative operational flow.”


Innoship helped create a safe, fast, and simple process

“Our integration with Innoship happened simultaneously with our listing on the eMAG Marketplace platform.This step brought a solid advantage to our process of mapping our eMAG operational flow to our computer platforms until we integrated our warehouse’s WMS. The features offered by Innoship standard solution helped us create a process that’s safe, fast, and simple.

Innoship’s team has helped us with great expertise, a proper analysis of our current couriers efficiency, and a high degree of proactivity regarding the actions necessary for the integration. This led to a successful integration process to eMAG Marketplace in record time. This is how Innoship became a key specialist in our relationship with eMAG and our computer platforms’ IT support.  Even though we’re barely into our second month of collaboration with Innoship, we can now evaluate the fine particularities of our operational processes for the first time.

 Thus, we can easily analyse and determine optimization opportunities through a flexible mapping of our business characteristics. Together, we created a setup that can offer us the best operation matrix.  Innoship’s interface also helped us access additional delivery options through fixed pick-up points, so we can offer our eMAG Marketplace clients the newest and trendiest alternative delivery options. The ability to choose a fixed pick-up location is currently being implemented for our own website – – as well.” Says Gabriela Bucur, Head of Logistics at Yves Rocher Romania.


Innoship helps Yves Rocher process 16,000 orders per month and brings it closer to its customers

Currently working with two last-mille couriers which are considered to be the most representative in the industry, about 16,000 orders are processed every month.

Innoship’s main advantage is the platform’s agile approach in helping us meet our Operational Management and Customer Experience goals, as being close to the customers is a must-have for the Yves Rocher brand in choosing its partners.

Innoship’s platform has a user-friendly interface that shows consolidated analysis parameters that can be relevant for any business. An easily accessible entire system of dynamic data gives transparency in the ample delivery processes and the opportunity to manage deliveries more efficiently. The consolidated shipment tracking system that updates automatically with the couriers’ performance has had a huge positive impact on the company’s Customer Service Experience.


Innoship helps Yves Rocher gain customer loyalty…

…by accessing a large variety of reports, from management reports (number of packages on-route, courier performance per region, shipping costs) to operational reports that give information about the delivery flow (order tracking, delivery management, return management, and more).

One functionality that’s very important is Innoship’s notification system because it keeps the customer more engaged in the delivery process by accessing a link and being able to see the delivery status in real time, no matter which courier is handling the delivery.

Customers will be able to access all this information on a page that’s customized with our company’s design, which offers them a better experience and brings them closer to the Yves Rocher brand.

Yves Rocher sells over 600 products online.

BR Magazine | Latest Issue

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Mihai-Alexandru Cristea | 12/04/2024 | 17:28
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