The hotel network Ibis Romania has reported an 18 percent increase in room occupancy rate in the third quarter of 2011, compared to the similar period of 2010. According to the company, it is the third consecutive trimester of growth that Ibis is seeing in Romania.
The Ibis network operates four three- star hotels in Romania: two in Bucharest, and one in Constanta and Sibiu. The total Ibis network comprises of 760 rooms in the four hotels. The highest occupancy increase was registered in the Ibis hotel in Sibiu, up 30 percent compared to last year.
Ibis is an Accor group brand. At the end of September 2011, Accor announced a new international strategy for its economy brands. Under the new strategy Ibis is turning into an umbrella brand for three current hotel brands: ibis (the current hotels); All Seasons, which will turn into ibis styles; and Etap Hotels, which will be rebranded into ibis budget.
At the end of 2011, the Ibis network had 1570 hotels worldwide. The Ibis mega-brand strategy will be rolled out until the end of 2013.